I help organisations understand the purposes of people that they want to support.
By specialising in the problem space, I help business and product leaders take a step back from the solution space to focus on what truly matters - the people they want to support.
“We have changed the way we operate our business almost entirely.”
“The content that has been created as a result of this research has meant that the information available on our website is completely different to anything our competitors have produced. The thoughtful research process is creating content that is user led and incredibly rich. I feel in the short term it will help us to grow our client base.”
Through the unbiased, bottom up research results - I collaborate with organisations to map opportunities together as a team so that the opportunities are owned by the entire org rather than just the "content team" or "marketing team.
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Do you believe that numbers are everything? Do you really believe that the key to understand people that you want to serve is confined to ratings, NPS, likes, dislikes? How far has it taken you?
Stretch the lifespan of your research data by listening deeply to the people whom you want to serve. Listening deeply is what first helps you develop empathy and awareness, not numbers.