Testimonials

Devina Sivagurunathan

Executive Director, MABECS

“We have changed the way we operate our business almost entirely. Anecdotal evidence from clients suggest that after visiting our website they are more likely to choose to work with us over our competitors. We have also seen an increase in enquiries from our website which means our lead generation through the website has improved. The content that has been created as a result of this research has meant that the information available on the MABECS Global website is completely different to anything our competitors have produced. The thoughtful research process is creating content that is user led and incredibly rich. I feel in the short term it will help us to grow our client base.

Jennifer Chang

Marketing Manager, MABECS

Pei Ling is one of the most professional people I have worked with. She takes time to understand the business and project, therefore always coming up with great ideas. Her problem solving skills is one of the most methodical and data driven solution I have encountered. Pei Ling genuinely cares for every client she works with and tries her best to ensure the best consultation and service is given. She is highly passionate about her work and will not hesitate to give feedback to make things even better. She is a fantastic colleague, mentor, and a great friend.

Kania Laksita Raras

Design Lead, Traveloka Indonesia

For me, Pei Ling’s involvement has been the biggest support I’ve had in venturing into content strategy. Pei Ling acts as someone who provides helicopter view to the team, which has helped each of us to translate our own action items individually or as a team. She makes sure that we always look back to the core strategy that we all have agreed on by asking the right questions or giving feedback objectively and accordingly to the team. She’s the glue that consistently brings us back to the core strategy. In giving feedback, she actively seeks to understand the process and consideration behind any decision/result that has been made before saying something. This is why the whole team never saw her feedback as something that came out of nowhere, because the way she expressed it clearly implied that she understood the overall context, including the execution part (something that some people easily neglect/dismiss when giving feedback). 

This is what makes her involvement valuable to the team: she clearly shows that she’s part of the team, someone who’s also in the learning process of understanding Content Strategy & Content Design just like everyone else, empathize with everyone, but also as someone who could give objective and constructive feedback for improvement when necessary and needed. And this is what makes her succeed in establishing herself as someone who’s reliable, has expertise in the field, trusted and respected by the entire team.

Arganka Yahya

Senior Design Lead, Traveloka Indonesia

While non-technical mentoring is hard enough to conduct and be successful, doing it remotely is on a different level. Pei Ling was able to make it work during our remote mentoring for around one year. Her patience to respond and passion to explore relevant topics are seemingly limitless to me. She’s able to ask good follow up and non-judgemental questions, skills that will be valuable when she deals with clients or colleagues. She shared knowledge and summarized a book for us regarding Adaptive Leadership. And also enrolled and created mini-course in listening deeply (Indi Young) The timing and content couldn’t be more perfect at the time.

She also tried various methods and exploring technologies to ensure effective remote consultancy session. Pei Ling's tailored approaches as well as her speed to pick up new skills and her ability to perform in unexplored territories will be a competitive advantage, whether she decides to work with clients or in-house.

Torbjørn Aksdal

Design Lead, Traveloka Indonesia

It has been incredibly valuable to have someone care about me (who is not my manager), my challenges and well-being, that also follows up on me regularly. I also realise the value of having a reflection partner and sounding board for ideas and frustrations, who gives feedback on how I perceive and interpret the world around me. The mentorship has become an important part of my personal-professional support network. 

Pei Ling has helped me map out my team in terms of their growth and development. She is an important sounding board when it comes to discussing designers well-being, recruitment and performance review. For the first year, the mentorship has mainly centred around leadership, as we scoped the programme out that way.

Pei Ling reviews and gives feedback on some of the communication material I produce, and also consults on the framing of messages to the team or to stakeholders. For example, if I need to have a difficult conversation with a team member, we can spend a session talking about how to frame the message best.

Yunita Pasari

Design Manager, Traveloka Indonesia

Pei Ling has been more like a life coach, a mentor who has been providing wisdom, accompanied by best practices and practical advice that is relevant to my condition at Traveloka. She helps me to identify my blind spots. In this part, I looked deeper into myself and was given a time to reflect on things I would not be able to do on my own. Feedback on my leadership also helps me see both emerging high level and details of improvement areas I need to work on. With this mentoring programme, I get to have a safe space to whom I do not only confide, but also get professional perspectives and inputs that I apply on a day-to-day decision making. Different perspectives, if not multiple, that Pei Ling brought up to add to my approaches toward problems and challenges, have helped me identify growth opportunities in times of hardship.

Qonita Shabab

Product Design Lead, Traveloka Indonesia

I saw Pei Ling beyond a meticulous editor with great language skills. As soon as she started working with me in Product Design team, I discovered 2 things. First, it was a joy to discuss with her about people's growth. She helped me understand a Product Copywriter's skills & traits, helping our copywriters grow. Second, it was a joy to collaborate with her on projects! As a conscientious project manager, she never left people behind. She responsibly took everyone to keep up with her plans. In her current role as Design Coordinator, I can see her continue to develop people growing and project management skills. PS: please proofread this text :)

Vicky Gannason

Previously at Malaysia SME newspaper

Highly efficient wordsmith. She is a pleasure to work with. Holds on to good old values to guide her in her decision making. Truly an amazing person to work with.